Conduct Standards (CFs) is aimed at staff who perform Controlled Functions (CFs) at all regulated financial institutions in Ireland.

The target audience for Conduct Standards (PCFs and CF1s) is staff who perform Pre-approval Controlled Functions (PCFs) or CF1 (ability to influence the conduct of business) at all regulated financial institutions in Ireland.

Each version of Conduct Standards can be tailored to suit different financial sectors, including:

• Asset Management
• Fintech
• Funds
• Insurance

• Investment Banking

• Retail Banking

• Stockbroking

• Wholesale Market Brokers

Conduct Standards (CFs) consists of two modules based on objectives covering key aspects of the IAF’s Conduct Standards.

Impact of Individual Accountability & Conduct

• explains the impact conduct and individual accountability have on the financial services industry and society as a whole.
• states the aim of the new IAF legislation.
• lists the four main components of the new IAF legislation.
• identifies the three sets of Conduct Standards and to whom they apply.

The Common Conduct Standards

• states the five Common Conduct Standards.
• outlines how the Common Conduct Standards apply to the learner’s everyday role.
• describes the duty to take Reasonable Steps to meet the Common Conduct Standards.

Conduct Standards (PCFs and CF1s) consists of the two modules described above, plus an additional third module on the Additional Conduct Standards.

The Additional Conduct Standards (PCFs & CF1s)

• lists the four Additional Conduct Standards.
• outlines how these Additional Conduct Standards apply to the learner’s day to day role.
• summarises the duty to take Reasonable Steps to meet the Additional Conduct Standards.

Rigorous Testing: Spot questions are used throughout these courses to increase user engagement; they either probe to expand on a learner’s existing knowledge of the subject matter or reinforce key learning points. Each module ends in a short quiz and the course ends in a 12 – (Conduct Standards (CFs)) or 16 – (Conduct Standards (PCFs & CF1s)) question test with an 80% pass mark. Questions in the course tests are randomised from a choice of three so that learners may retake without getting the same questions.

Accessibility: These courses contain audio narration throughout.

Glossary of Terms: Unfamiliar terms are linked to this glossary when they are first used in these courses. The glossary can be accessed at any time.

Multimedia Design: These courses get the message across with a mix of text, images, animation and video.

Interactive Content: We design our courses to keep learners engaged and thinking. Conduct Standards contains:

• navigational interactive elements, such as next/back buttons and icons that reveal more content once clicked.
• learning interactive elements, including scenario-based questions.

Modular Structure: These courses are broken down into short modules that take less than 15 minutes to complete, so learners can easily finish these courses at their own pace.

Real Life Case Studies: Learners benefit from studying recent case studies that demonstrate the consequences that misconduct can have for themselves, their company, its customers and society.

CityLearning enjoys a longstanding reputation for the highest quality course content. We are committed to continuous improvement and have a well-established Quality Assurance System in place to measure and enhance our performance.

All project personnel are highly experienced in developing generic, customised and bespoke eLearning solutions for our clients.

Our courses are regularly reviewed by Subject Matter Experts and thought leaders in the industry. The content is also reviewed by financial services regulatory consultants in the UK and a leading law firm in Ireland.

CityLearning has been creating eLearning compliance training courses for 25 years. Our courses are accredited for Continuing Professional Development (CPD) by multiple bodies in the UK and Ireland.

We have more than a decade’s experience developing eLearning courses about conduct and treating customers fairly.

In April 2023, the UK’s Prudential Regulation Authority (PRA) fined the former Chief Information Officer (CIO) at TSB Bank plc £81,620 for breaching Senior Manager Conduct Rule 2 (ensure the firm complies with regulatory requirements). The CIO had failed to take reasonable steps to ensure TSB complied with the PRA’s Outsourcing Rules when migrating to a new IT platform in 2018.

This is the first case of an individual being held accountable in the UK for breaching the Senior Manager Conduct Rules, on which the Additional Conduct Standards were based.